The Execution
We designed a mirror-finish display with multi-color printing, incorporating an angular cavity to hold six Lip Crayons on each side. The incline was engineered to create maximum visual impact, allowing easy pick-up and seamless return after testing.
An integrated sharpener slot was added to the base for on-the-spot sharpening, enhancing the tester experience. The corrugated padding inside ensured lightweight strength without compromising durability or appearance.
The Outcome
The unit received high praise across retail locations, driving attention and encouraging interaction. It met both branding and functionality expectations, making the product trial process smooth and visually impactful.
